Enthusiasm in the Far East

The Asian market also welcomes Growcoon - By Roy Klein

The interest in the Growcoon is not only limited to the Netherlands and other Western European horticultural countries. Entrepreneurs in Asian countries are also showing a great deal of interest in this revolutionary cultivation and seed plug that is biodegradable. The initial large-scale tests have already been completed in a number of Far Eastern countries and the first large order has been placed. In March, a delegation from Maan Biobased Products travelled to Asia in order to assess the requirements and market development.

Upcoming markets
The Asian trip was initiated by Klasmann, responsible for global sales of the Growcoon. The purpose of the trip: to introduce Asian horticultural companies to innovative developments in cultivation. The sector is taking giant strides in upcoming markets such as China, Thailand, Taiwan, Indonesia and the Philippines. What I saw was that many of these countries are slowly but surely investing in the horticulture economy. Furthermore,  mostly all the countries cultivate vegetables for their own domestic use. The Growcoon becomes particularly interesting if they are growing vegetables by means of hydroponics; this method of water culture is also becoming popular in Asia. That signifies an enormous opportunity for us.

New opportunities
The Growcoon can also be of great use in the decorative plants market, which is an extremely important sector in Asian countries. An interesting market for us concerns those plants which are difficult to root and plants in the more expensive segment, such as orchids and anthuriums. Another potential market is that of the tissue culture companies. Use of the Growcoon in tissue culture gives many more options for automation.

Ultramodern yet somewhat old-fashioned
Of course the application of a innovative new product such as the Growcoon during the introduction of the product mostly limited to the market trendsetters who are open to new ideas. However, we are convinced that many growers, from different segments, climates and countries, will follow soon after they personally have seen the benefits of Growcoon.  There are great differences between the countries, and growers we visited. We visited a grower in Taiwan for example (Young Sun), with a very modern company, using techniques which would be familiar to Dutch growers. They were very satisfied with the Growcoon. I'm also aware that Japan is a very modern country in terms of horticulture. However, we also have heard about companies that have a long way to go, whose for example still grow on insulation material instead of rockwool.

Advantageous everywhere
There is no doubt regarding the Growcoon advantages: they're universal, all over the world. In a country such as Australia, which has a completely different climate to that of the Netherlands, the tests are also looking positive. Many countries have a number of different types of climate, which is challenging for the cultivation sector. Thanks to growers being able to fill the Growcoon with the fresh substrate of their choice, they become more flexible and can cope more easily with the climate variations. But in the end, it's a question of economics. It's entirely up to the company itself whether the Growcoon can offer enough benefits. That's no different to the Netherlands really.

I couldn't help noticing the great enthusiasm when we spoke about the Growcoon. We were very impressed with the level of professionalism and hospitality of the people in Taiwan and in other Asian countries. This trip therefore certainly gave us a good impression of the market and the developments in Asia. Furthermore, it produced a number of good ideas. Our travels have given us new insight on how to further improve the Growcoon. We've also received new input for the development of innovative products in order to further assist the horticultural world. To be continued!